California's SB 37 is a law that strengthens regulations on attorney advertising and client solicitation, aiming to protect consumers from misleading practices. It prohibits certain types of advertisements and the use of "runners" or "cappers" to solicit clients, while also allowing consumers to take legal action against violators. While existing ethics rules and statutes already prohibit many of these practices, enforcement has been hampered by limited resources at the State Bar. SB 37 empowers consumers by authorizing citizen enforcement against unlawful attorney advertising, capping, and illegal referral services. An important concern in attorney advertising is the proliferation of so-called "vanity" or "ego" awards". As highlighted in various articles , the Federal Trade Commission (FTC) has cautioned consumers about these awards, which often involve lawyers paying for seals or badges that falsely suggest professional excellence. S...
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